Job Introduction
We’re a fast-growing B2B recruitment tech company with big ambitions. We have a great product and a client list. We’ve just refreshed our brand positioning and marketing strategy and are now looking to bring this new approach to life across all of our channels to drive increased performance. That’s where you come in.
As a Brand Marketing Manager you will work closely with our Head of Marketing to help successfully position Tribepad as a brilliant brand with our target audience. Focusing on the long term growth of Tribepad and helping to increase our brand awareness, consideration and preference metrics. Working across numerous channels, most notably PR and social media.
You’ll work closely with the rest of the marketing team and wider business to ensure our communications are consistent and aligned and take ownership of www.tribepad.com which is our key content hub.
Role Responsibility
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Support the Head of Marketing with the overall Marketing Strategy and Brand Positioning. Develop a brand marketing plan to deliver increased awareness & consideration within our target market[s].
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Management and execution of brand marketing campaigns including, but not limited to PR, whitepapers, blogs and social media.
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Ownership of www.tribepad.com website and responsibility for improving performance of key metrics, working closely with our external website agency.
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Creation of exceptional campaign creative that has the potential to win awards.
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Work closely with the wider marketing team to deliver consistent and impactful assets.
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Ownership of KPI data and reporting for brand marketing, including budget management and performance.
Success will be measured by:
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Brand Awareness and/or Consideration within target audience.
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Website Conversion %.
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Campaign Performance, i.e. Engagement, Click Through Rate, Downloads and Conversion.
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Progression against Personal Development Plan.
The Ideal Candidate
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Experience delivering brand marketing campaigns across organic and paid channels, ideally in B2B markets.
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Experience of website management and optimisation.
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Experience in creating effective campaigns and marketing collateral, demonstrating optimisation and performance improvement. Experience with Photoshop or similar programmes is beneficial.
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Experience working with external agencies and freelancers.
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Excellent written and verbal communication.
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Knowledge in the recruitment, software, HR and/or talent management sectors would be a distinct advantage.
Package Description
We’re offering £25,000 - £35,000 salary depending on experience, with a strong benefits package including flexible working, matched pension up to 7.5%, private healthcare and loads of other perks.
About the Company
We’re Tribepad. We enable recruiters to match the right people to the roles in which they will thrive. What does that mean? If you want to work for Tesco, Subway, Pizza Hut or the BBC then you need to use our software to apply for the job, be interviewed and ultimately hired.
Recently we’ve worked with the NHS, G4S and Sodexo to hire vaccinators, stewards and security officers for Covid vaccine stations and Nightingale hospitals. Our software is literally helping to save lives.
Our company ethos is ‘people first, product second and profit third’. That means we hire smart people, give them an exciting and rewarding job with loads of autonomy, then they’ll build cool stuff and deliver great service. That inevitably leads to happy clients who want to stay with us, buy more and recommend us to others. So, we’ve grown largely by referral over twelve years.
There’s nearly 50 of us now, mostly in Sheffield, but increasingly spread across the UK as we completely support flexible working. We’re privately held by the directors and staff - that means no outside influence from private equity companies, so we’re in charge of our own destiny.
We’re proudly climate positive, working with Ecologi to offset all the carbon we’ve ever produced. Along with our goal of planting 1 million trees, we work with Kiva to loan out $1,000 a month to small businesses in developing countries. You can find our more about our Ethical Manifesto on our website: https://www.tribepad.com/about/ethics/
We look after our team with market-leading benefits including private health and lots of well-being initiatives. We work hard, but have a laugh too, with plenty of social events.